This SMS Messaging Policy explains how Forge AI LLC ("Forge," "we," "us," or "our") and our AI assistant "Blue" use text messaging (SMS and MMS), how recipients consent to receive messages, and how to stop receiving them. It supplements our Privacy Policy and Terms of Service.
1. About the messaging program
Forge operates Blue, an AI operations assistant deployed for small businesses. On behalf of each business, Blue sends and receives operational text messages with two groups of recipients:
- The business's own team — the owner and their designated team members (for example, a foreman or office staff).
- The business's own customers — limited to follow-ups about an estimate or quote that customer requested from the business.
Messaging is conversational and transactional. Blue does not send marketing or promotional text messages.
2. Types of messages you may receive
- Job and appointment confirmations (for example, confirming a scheduled job or service visit);
- Schedule changes and weather-related rescheduling;
- Notifications to the business owner about activity that needs their attention;
- Follow-ups to a business's customer regarding an estimate that customer requested.
3. How recipients opt in
We do not purchase, rent, or share phone numbers, and we do not send messages to anyone who has not provided their number for this purpose. Opting in to text messages is entirely voluntary. Consent to receive text messages is not required to purchase or use any product or service, and is never a condition of any purchase, service, job, estimate, or other transaction or of completing any transaction. Anyone may decline to opt in, or opt out at any time, without affecting the products or services they receive.
3.1 Owners and team members — SMS confirmation opt-in
Owners and team members (for example, a foreman or office staff) are added to a business's Blue assistant by the business. Before Blue sends any operational text messages to a team member, that person first receives a one-time confirmation text and must reply YES from their own phone to opt in. The confirmation text names the business, describes the message types (job and schedule updates and owner notifications), states that message frequency varies and that message and data rates may apply, and explains that they can reply STOP to decline or opt out and HELP for help. Blue sends no operational messages to that number until the person replies YES; anyone who does not reply, or who replies STOP, is not sent operational texts. Opting in is entirely voluntary — it is not required to activate, purchase, or use the service, and declining does not affect the person or the business's use of Blue.
Confirmation text the team member receives (they must reply YES before any operational messages are sent):
"You've been added to [Business Name]'s assistant, Blue, which sends work texts (job & schedule updates and owner alerts). Reply YES to confirm you want these texts, or STOP to decline — declining won't affect your job or service. Msg frequency varies; msg & data rates may apply. Reply HELP for help. Terms: forgefurther.ai/sms-policy"
3.2 A business's customers — verbal opt-in
A business's customers provide their phone number directly to the business at the time they request an estimate or quote — typically by phone or in person. At that moment, the business obtains the customer's verbal consent to receive text-message follow-ups about that estimate, using the script below. Blue then sends follow-up messages on the business's behalf only to customers who gave this consent. Providing a phone number for text follow-ups is optional and is not required to receive an estimate or any service — a customer who declines simply will not receive text messages.
Verbal consent script (read by the business's staff to the customer at the time the number is collected):
"Before we wrap up — [Business Name] uses a text assistant called Blue to follow up on estimates. Is it okay if we text you at this number about your quote? You'll get occasional messages about your estimate and any related scheduling. Message frequency varies, and message and data rates may apply. You can reply STOP at any time to stop the texts, or reply HELP for help. Our full SMS terms are at forgefurther.ai/sms-policy. Is that okay?"
The customer must affirmatively agree ("yes," "that's fine") before any text is sent. If the customer declines or does not answer, no text message is sent.
Example of how consent is collected:
Staff: "Thanks for the details on the patio job — I've got your number as 317-555-0142. Before we wrap up, we use a text assistant called Blue to follow up on estimates. Is it okay if Blue texts you at that number about your quote?"
Customer: "Yeah, that's fine."
Staff: "Great. You'll get occasional texts about this estimate. Message frequency varies, message and data rates may apply, and you can reply STOP anytime to stop them, or HELP for help. Thanks!"
The first message the customer then receives from Blue confirms the opt-in and restates how to stop:
"Hi [Name], this is Blue with [Business Name]. You're set up to get texts about your estimate. Msg frequency varies; msg & data rates may apply. Reply STOP to opt out, HELP for help."
How verbal consent is recorded. The business records each customer's verbal consent at the time it is given — the customer's name and phone number, the date consent was given, and that consent was obtained — in the business's own records (its job or customer record). Forge logs the first outbound message and its delivery status. A customer who replies STOP is immediately and permanently removed from all further messages.
4. Message frequency
Message frequency varies based on activity. Messages are sent in response to operational events — such as a scheduled job, a weather change, or an estimate request — rather than on a fixed schedule.
5. Cost
Message and data rates may apply, depending on your mobile carrier and plan. Forge does not charge recipients for text messages.
6. How to opt out
You may opt out at any time. Reply STOP (or UNSUBSCRIBE, CANCEL, END, or QUIT) to any message to be removed immediately from all further messages. After you opt out, you will receive a single confirmation that you have been unsubscribed, and we will send no further messages unless you opt back in by replying START.
7. How to get help
Reply HELP (or INFO) to any message to receive help information. You may also contact the business that uses Blue directly, or reach Forge at [email protected].
8. Carriers
Wireless carriers are not liable for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your mobile carrier and is not guaranteed.
9. Privacy
Phone numbers and message content are handled in accordance with our Privacy Policy. We do not sell or share mobile information with third parties or affiliates for their marketing or promotional purposes. No mobile information collected for text messaging is shared with any third parties for their own purposes.
10. Changes to this policy
We may update this SMS Messaging Policy from time to time. We will post any changes on this page and update the "Last Updated" date above.
11. Contact us
Forge AI LLC
4392 Fox Hunt Drive
Bargersville, Indiana 46106
[email protected]